Monday, 21 May 2012

The Shins - Simple Song



Nice poppy song from the Shins for a Monday. Made by the Daniels (http://www.danieldaniel.us/MUSICVIDEOS.html), it feels like the sort of music video Wes Anderson would make. The band play a dysfunctional family reliving their awkward, strained memories during a scavenger hunt for their old homes deeds, instigated by their recently deceased father.
         
It's a fairly lavish production, with some lovely choreography and set pieces, given a lo-fi aesthetic. Scanlines and video artifacts transition the viewer from the colder grader present to the warmer VHS visuals of the past. There's a lot going on in the video, and it deserves multiple viewings to take in all the amusing instances during the hectic moments, as they really layer things up.

A 2012 video as well, it's nice to see them still being made like this. A true example where the video is a companion piece to the song, and not just promotional youtube fluff.

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